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경영이야기/전략경영

The social purpose of a company

The social purpose of a company is to contribute to society through a core business process.

While solving social problems, companies can improve productivity and expand the market through innovation using new technologies, operating methods, and management strategies.

In this process, companies take their own 'strategic thinking' and 'original thinking' along with pursuing 'economic value' and 'social value'.

Analyzing "strategic thinking" and "original thinking" on the horizontal axis with "social value" and "economic value" on the vertical axis, there is a "core competency" that strengthens competitiveness and makes the best results.

There is a 'social innovation strategy' in that social values and strategic thinking meet.

The point where social values and original thinking meet is the "social entrepreneurship" that tries to solve social problems with entrepreneurship.