7 keywords in Korean brand history (2) - the Korean brand is the same with industrialization.

Second, the Korean brand is the same with industrialization.

 

The early stage of economic development. Korean companies mainly replaced imports of expensive goods with cheap domestic products through localization of technology.

 

The price is the most sensitive part of the consumer's response to the purchase process. Especially consumers in countries with low purchasing power are more likely to.

 

1953 after the Korean War. CJ popularized sugar at low prices.

In 1954, LG first developed toothpaste in Korea.

 

Hyundai Motor also upgraded the quality of Korean industries by developing Korean auto models. Hyundai Engineering & Construction laid the foundation for the residential culture of apartments.

 

Until the 1960s, there was a saying, 'Borigonggae', The barley hump in Korea.

 

Because the population was plentiful and the area of farmland was small, rice harvested in autumn was often consumed before spring.

 

To harvest barley, it had to wait until summer. Food increased due to expansion of fertilizer supply and new seed development. The barley hump, which has plagued us for thousands of years, has disappeared.

 

It began to grow slowly in life, and snacks like ' Saewookkang ' and ' Choco Pie ' began to open.

 

Along with economic development, the fashion, leisure, and dining habits in the 1980s began. " Eland ", " Lotteria, " " Lotte World " and " Dongwon tuna " began to be loved by people.