7 keywords in Korean brand history (1) - Korean brands began to emerge from the Japanese colonial era.

The story of the brand is interlinked with the current. The flow of the brand and the times is inextricably linked. Consumers who take brand are those living in the same age bracket.

 

The characteristics of the Korean brands that have been with the times are roughly as follows.

 

First, Korean brands began to emerge from the Japanese colonial era.

 

Japanese colonial rule has had a lot of influence on Koreans. The system and culture introduced by Japan were markedly different from conventional ones.

 

The brands of this era were eventually born and popularized in this frame.

 

To those who lived during the Japanese colonial era,

 

In particular, condiments 'Ajinomoto' were meant to be ‘ taste of Japanese ’ rather than simple taste.

 

Japan's invasion was negative, but Azinomoto has already established itself as a special treat for better taste.

 

In the end, Azinomoto vanished with the defeat of Japan, but it was reborn as a Korean version 'Miwon' in the 1950s. Also, entrepreneurs under Japanese colonial rule is not free from the issue of pro-Japanese collaborators.

 

In order to do business at any time, entrepreneur must have a good relationship with government officials, financial institutions, and media outlets.

 

When everything had to be connected to Japan.

Despite the differences in importance, the partnership between entrepreneurs and stakeholders had to be related to the issue of pro-Japanese collaborators.

 

Of course, there were few companies and entrepreneurs who supported the independence movement, such as 'Donghwa Pham'