Amatna (아맛나)

Literally translated as “Ah, it’s delicious”, .Amatna has actually been around for longer than Bibibig. It was launched in 1972, but with a similar patbingsu flavor profile to Bibibig, it never quite matched the success of its rival, although you cannot say it was unsuccessful, either; lasting for 40 years is itself an incredible feat.

Amatna is more of a popsicle than a true ice cream bar; it has a clear frozen casing with sweet red bean syrup in its center. I’ve found the major difference between people who like Bibibig and those who prefer Amatna is like those who prefer crunchy peanut butter to smooth. One has the crunchy red beans, and the other glides on the tongue.